Lynda.COM AIGA

Author:
AIGA

Duration:
01h 01m

Released on:
5/21/2010

Exercise files:
No


As a long-time member of AIGA and newly elected member of its national board of directors, lynda.com founder Lynda Weinman was invited to attend the organization's annual design awards gala in New York City last fall. A few days before the event, she spent some time getting to know some of the AIGA’s key members and touring the organization's offices and archives.

Lynda's journey introduces us to the professional association for design, through the eyes of some of the most talented and influential designers of our time. Lynda visits AIGA's National Design Center on Fifth Avenue, home to the breathtaking design archives (dating back to the 1920's) as well as this year's premiere of 365: AIGA's Annual Design Exhibition. She also touches down at New York's School of Visual Arts and at Sterling Brands, the largest brand consultancy in the country, located in the Empire State building. Those interviewed include executive director Ric Grefé, national AIGA president Debbie Millman, former president Sean Adams, and editor Steven Heller from Voice: AIGA’s Journal of Design.


lynda.com presents: AIGA
Introduction           01m 00s

Act I
What is AIGA?           05m 40s
The value and vision of AIGA           05m 19s

Act II
How AIGA defines design excellence           03m 07s
How AIGA evangelizes design           02m 37s
How AIGA empowers designers           04m 39s

Act III
How AIGA archives design history           04m 14s
The future of AIGA           05m 47s

Bonus features & interviews
Design 365 Gallery: Extended tour           03m 14s
Design 365 Gallery: Exhibition design           01m 25s
AdamsMorioka Vault: Extended tour           04m 33s
Doyald Young: AIGA Medalist interview           04m 19s
Carin Goldberg: AIGA Medalist interview           06m 58s
Pablo Ferro: AIGA Medalist interview           08m 29s