Lynda.COM Google Analytics Essential Training

Author:
Corey Koberg

Duration:
04h 27m

Released on:
10/8/2010

Exercise files:
No

Software works on:
Windows only



Google Analytics Essential Training with Corey Koberg shows how to use Google's widely used web analytics platform to generate detailed information about the visitors to a web site, giving insights into web site traffic, user behavior, and marketing effectiveness. This course covers account setup to understanding reports, while explaining how to extract insights from the vast array of data available.
Topics include:

    Setting up an account
    Installing tracking code on a site
    Reading the dashboard and understanding high level metrics
    Understanding how visitors use and navigate web site content
    Analyzing visitor and traffic source reports
    Tracking AdWords and other marketing campaigns
    Planning and configuring goals
    Utilizing segmentation for deeper analysis
    Understanding the raw data and how it's collected
    Selecting and comparing date ranges
    Using annotations and other best practices
    Configuring and analyzing internal site search
    Determining the best report view to use
    Navigating reports with tabs
    Cleaning up data with inline filters
    Sharing data and reports




Introduction
Welcome           01m 16s
How to get the most from this course           03m 10s

1. What Is Web Analytics?
Pitfalls of hit counting and turning data into information           03m 06s
Web analytics: A tool and a process           02m 13s

2. What Does Analytics Measure?
Defining goals and conversions: Why do you have a web site?           05m 40s
Understanding data: Averages           01m 51s
Understanding segmentation           02m 38s
Understanding trends           05m 21s

3. Google Analytics Fundamentals
How does Google Analytics work?           02m 18s
Setting up a Google Analytics account           02m 45s
Installing Google Analytics tracking code on a site           04m 56s

4. Google Analytics Report Fundamentals
Understanding accounts and profile administration           05m 31s
Using the dashboard and analyzing data over time graphs           03m 24s
Selecting and comparing date ranges           04m 35s
Using annotations to make notes in Analytics data           02m 30s
Using the Help tools in Analytics           03m 44s

5. Detailed Reports
Comparing different ways to view data (overview, tabular, pie, bar, compare to site)           06m 53s
Navigating reports using tabs (Site Usage, Goals, Ecommerce)           09m 20s
Sorting data with inline and advanced filters           09m 31s

6. Intro to Segmentation
Understanding the importance of segmentation in data analysis           04m 41s
Slicing data with Dimensions           06m 09s

7. Sharing Options
Sharing data and reports           01m 10s
Managing user accounts and profiles           03m 19s
Exporting data (PDF, XML, CSV, TSV, Excel)           03m 21s
Emailing reports           02m 08s

8. Visitor Reports
Understanding who is visiting a site           01m 28s
Benchmarking           02m 22s
Analyzing location data with Map Overlay           04m 12s
Differentiating new users from returning users           02m 01s
Using language identification to segment users           01m 35s
Comparing data according to visits, visitors, and pageviews           02m 39s
Analyzing engagement factors (average pageviews, time on site, and bounce rate)           02m 31s
Understanding visitor loyalty compared to recency           03m 30s
Sorting data by browser capabilities           03m 19s
Sorting data by service provider and connection speed           01m 16s
Sorting data by server hostname           01m 53s
Analyzing data from mobile browsers           01m 06s

9. Traffic Sources Reports
Understanding where site visitors come from           02m 32s
Identifying users who were referred to your site by another site           03m 09s
Identifying users directed by search engines           02m 41s
Identifying direct traffic           02m 24s
Analyzing the All Traffic Sources report           01m 52s
Viewing reports on search engine keywords           05m 17s

10. AdWords Tracking
Linking an AdWords account to Google Analytics           02m 56s
Identifying campaigns and segmentation options           06m 22s
Using keyword reports           01m 16s
Identifying traffic by time of day           01m 36s
Using the Destination URL report to identify landing pages           01m 32s
Identifying the best placement options for ads           01m 33s
Keyword positions           04m 32s

11. Campaign Tracking and Tagging
Introducing campaign tracking           07m 21s
Introducing campaign tagging           11m 17s
Planning, creating, and logging a tracking strategy           02m 58s
Tracking offline campaigns           07m 12s
Finding data in a Campaign report           01m 06s

12. Content Reports
Understanding the Top Content report and the anatomy of a URL           03m 23s
Sorting top content according to page title           03m 23s
Understanding when to use Content Drilldown           02m 26s
Analyzing click paths: Navigation Summary, Entrance Paths/Sources/Keywords           03m 54s
Measuring the importance of top landing and top exit pages           03m 41s
Using intelligence alerts to flag important events           05m 06s
Creating custom intelligence alerts           04m 46s

13. Internal Site Search
Understanding the Site Search and Usage reports           03m 29s
Analyzing the Search Terms and Search Term Refinement reports           02m 44s
Using Site Search Start and Destination Pages to understand where users begin their searches           03m 05s
Configuring Site Search           05m 57s

14. Goals
Understanding the Goal tab           03m 14s
Configuring goals           09m 01s
Understanding funnel visualization           09m 48s
Connecting Google Analytics to Ecommerce data           05m 02s

Conclusion
Goodbye           01m 15s