Lynda.COM Pitching Projects and Products to Executives

Authors:
Dane Howard
Richard Koci Hernandez

Duration:
44m 59s

Released on:
12/16/2010

Exercise files:
No

Software works on:
Windows only


In Pitching Projects and Products to Executives, author Dane Howard interviews executives and product managers from renowned design firms and corporations like Google, Apple, and Adobe, who share their insider take on how to effectively move projects and product ideas forward. Video and multimedia producer Richard Koci Hernandez weaves the interviews together into a captivating visual narrative. The soft skills course shows the practical techniques, processes, and communication styles employed to sell to executives more effectively, and to bring ideas to life.
Topics include:

    Getting and incorporating feedback before the pitch
    Creating a list of key stakeholders
    Deciding on the format of the meeting
    Effective prototyping
    Providing an intimate setting
    Being succinct and staying on-track
    Making the presentation
    Closing the deal



Introduction
Welcome           03m 22s

1. Pitching Projects and Products to Executives
Preparing for a pitch           03m 08s
Learning what executives want           03m 04s
Socializing an idea           04m 38s
Dealing with naysayers           04m 20s
Prototyping effectively           05m 17s
Creating the right environment           02m 40s
Pitching effectively           04m 50s
Learning from your mistakes           02m 17s
Closing the deal           02m 41s
Passion           03m 23s

Bonus Material
Teasers           05m 19s